Two of the world’s largest streaming platforms announced a merger this week in a deal valued at $28 billion, the latest and largest consolidation move in an industry grappling with subscriber saturation and rising content costs.
The combined entity will boast over 400 million subscribers globally and an annual content budget exceeding $20 billion, positioning it as the clear market leader ahead of its nearest rival.
Regulators in the US and EU have indicated they will scrutinise the deal closely, with particular attention to the parties’ combined market share in several smaller European territories.
